Keurig boycott: Advertisers flee Hannity over Roy Moore comments; fans react

Posted November 14, 2017

"Since I got all this time on Sundays, boycotting my once-beloved National Football League, I figured I'd let Keurig and all these other companies know we don't believe in your fake outrage", said Twitter user @montgomerychamp in footage he took of himself before he smashed his personal caffeine crafter with a hammer. "Frankly, I think they were victims of this group that they knew nothing about", Hannity said, referring to Media Matters. The hashtag #BoycottKeurig trended all throughout Sunday on Twitter as the Fox News host's fans expressed their support.

In response to Carusone, Keurig tweeted Saturday, "Angelo, thank you for your concern and for bringing this to our attention. We are adjusting our media buy to no longer include this show placement", read a tweet by Realtor.com in response to a tweet that was critical of Hannity.

Realtor.com tweeted Saturday: "While we continually strategize on where we advertise on and offline, we are not now, and will not be running TV ads on Hannity".

Mr Hannity retweeted videos of the destructions, and promised to give away 500 coffee makers.

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You are now sponsoring Sean Hannity's show. Moore also threatened to sue The Post.

Four other companies said they would stop running their ads on the Fox show, without explaining their decision. This time, Keurig and at least two other brands - fashion brand Eloquii and genetic-testing company 23andMe - reacted to Hannity's coverage of the Moore scandal by pulling their ads, the Huffington Post reported.

Hannity said he misspoke and his comment was misinterpreted.

"With the allegations against Judge Moore, none of us knows the truth of what happened 38 years ago", he said. Some posted videos of themselves smashing their Keurig machines and others vowed never to use the coffee maker again.

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Roy Moore has been accused of sexual misconduct with a 14 year old girl when he himself was 32. Guilty. Where's the justice?

Keurig's CEO apologized to employees for appearing to "take sides" in a political flap.

Hannity had propagated a widely discredited theory that Rich was shot and killed because he had supplied DNC emails to WikiLeaks. More than 30 million Keurig coffee machines were sold between 2012-2015 alone, according to company financial statements. On the day that Fox News retracted an online report that lent credence to the theory, Hannity defiantly told his radio audience that he "retracted nothing".

Remember, this is how it ended for Bill O'Reilly - not the sexual harassment lawsuits, the loss of sponsors.

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