In an inspired piece of placement, Taylor dropped the video for "Look What You Made Me Do" Sunday night during MTV's Video Music Awards, a move that has helped Ms. Swift's new song is taken from her forthcoming album, Reputation, her first LP in an achingly long three years, which is both hotly anticipated and due out November 10th.
Radio glommed on to the track instantly, as have buyers: Industry forecasts have "Look What You Made Me Do" selling as many as a half-million downloads in its first week.
The figures defy the polarising reviews for Swift's comeback single, a melodramatic pot-boiler which sees the pop queen turn on her critics declaring, "maybe I got mine, but you'll all get yours".
Antonoff co-wrote and co-produced "Look What You Made Me Do", Swift's upbeat new song that is rumored to be about Kanye West.More news: 'Good riddance': progressives hail exit of hardline Trump aide Sebastian Gorka
The pop star released her first new song in nearly three years, dropping the highly anticipated single Look What You Made Me Do and reigniting feuds in the process.
Taylor Swift garnered 43.2 million views within 24-hours, proving that she intends on staying on top.
"I feel like Taylor Swift is kind of bratty".
Regardless of the truth in the situation, Taylor Swift is taking back her reputation and at this point isn't answering questions about the drama that preceded her sixth album.More news: Saudi Airstrikes Kill 16 Yemen Civilians in Sanaa
The scene in Taylor Swift's new video where she raids the bank vault of a music streaming company is coming true.
Swift is one Target's best-selling artists of all time, Mark Tritton, executive vice president and chief merchandising officer, said in the statement, and the magazine gives the retailer an exclusive collectible for her fans during the fall shopping season. That made it the most-viewed lyric video on YouTube in a single day, Variety reported.
Her lyric video for "Look What You Made Me Do" also racked up 19 million views in its first day, which beat out the previous-record holder, "Something Just Like This" by The Chainsmokers and Coldplay, by 10 million views!More news: Ram Rahim Singh rape trial: CRPF, RAF to be deployed during hearing