Voice-Controlled Bixby, Samsung's Mobile AI, Is Now Available Globally

Posted August 24, 2017

Bixby is Samsung's answer to rivals such as Apple's Siri, Google Assistant, and Amazon Alexa.

It wasn't just the Galaxy Note 8 that was on show today at Samsung's Unpacked event, Samsung's president DJ Koh also confirmed the company is working on a Bixby powered speaker. That timeline isn't specific, but at least it's something. "As I mentioned I wanted to provide a fruitful user experience at home with Samsung devices, and I want to be moving quite heavily on it", Koh said.

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The smart speaker space is about to get a lot more crowded. From this perspective also, Samsung needs to quickly scale up the capabilities of Bixby. Samsung had to admit that there was lacuna in the coordination between the 200-strong technical team based out of United States and the one back in South Korea. The news comes shortly after Samsung rolled out its artificial intelligence (AI) assistant to over 200 countries following numerous delays caused by technical issues which the tech giant encountered during its development. It will be interesting to see how consumers react to Samsung's iteration of smart speakers. So why not a smart speaker? Support for other languages, devices, and third-party apps are expected to expand over time, Samsung added.

"The expansion of Bixby's voice capabilities is an initial step in the continued rollout of its functionality", chief marketing office at Samsung South Africa Justin Hume said in a statement.

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But at the same time, Samsung's Vega would be a significantly late arrival to the speaker market.

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