Instagram copies Snapchat's selfie masks, as Facebook and Messenger already have

Posted May 17, 2017

So what are Instagram's new face filters anyways?

But now it's adding filters to Instagram, which is a big deal because Instagram is Facebook's best chance to slow Snap's momentum.

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While Face Filters is the main addition released Tuesday, the company is also adding some other tools to use while in Stories. The new feature is also accompanied by a new creative tool for capturing videos in reverse. The audience will interact with the stickers by tapping them to, "explore other media that's been shared with the same hashtag, the same way you can already tag other users or apply geostickers", wrote the Verge.

Instagram is rolling out a new Snapchat-like AR feature today called face filters. You can access them by downloading the new 10.21 update on the App Store or Google Play Store. The app is starting out with a set of eight face filters, with everything from koala ears, to various crowns and math equations that animate around your head. You can then send them directly to your friends or add them to your Story, but strangely, you won't get the option to publish them in your feed.

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Or for those of you who would rather associate yourself as an ice princess, because #IHatePeople, this filter lets you do so! Anyone will then be able to tap the sticker and see related posts. With the eraser brush users can erase things they've drawn and replace it with something else, or play around with color. This is an Instagram original-Snapchat has done Stories around special events and is testing a Story Search function, but location-based Instagram Stories will fully leverage Instagram's robust location graph. Going beyond Snapchat The new features will help Instagram to sustain its lead over Snapchat.

To create your own story, take a photo or video and add filters by swiping left and right.

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